Privacy Policy

Last updated: 18 May 2026

This Privacy Policy explains how The Human Performance Centre (“HPC”, “we”, “us” or “our”), operated by Elite Gentlemen (Pty) Ltd, EG Brand, collects, uses, stores, shares and protects personal information when you visit or use our website, submit an enquiry, request a consultation, book an assessment, purchase a product or service, receive an invoice, subscribe to marketing communication, or otherwise interact with us online.

This Privacy Policy applies to our website at https://www.the-hpc.com/ and to the personal information we collect through the website and related online interactions.

We are committed to handling personal information lawfully, responsibly and securely in line with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African laws.

1. Who is responsible for your personal information

For purposes of POPIA, Elite Gentlemen (Pty) Ltd, EG Brand, operating The Human Performance Centre, is the responsible party for the personal information we decide to collect and process.

Responsible party: Elite Gentlemen (Pty) Ltd, EG Brand / The Human Performance Centre
Website: https://www.the-hpc.com/
Contact email: admin@elitegentlemen.co.za
Designated privacy contact and intended Information Officer: Anton Esterhuizen. Registration with the Information Regulator is pending.
Physical address: 199 Bell Dr, Noordheuwel, Krugersdorp, 1739, South Africa

You can contact us using the details above if you have questions about this Privacy Policy, how we process your personal information, or if you would like to exercise your rights under POPIA.

2. Personal information we collect

The personal information we collect depends on how you use our website and services.

2.1 Website, device and analytics information

When you visit our website, we may automatically collect certain information about your browser, network and device, including:

• your IP address;

• browser type and version;

• device type;

• operating system;

• time zone and location-related information;

• pages you visited before coming to our website;

• pages you view while using our website;

• clicks, internal links, scrolling, searches, timestamps and other website activity;

• cookies and similar technologies used on your device.

We use this information to operate the website, understand site traffic and activity, improve the website, monitor performance, secure the website, and assess the effectiveness of our content and marketing.

2.2 Enquiry, contact and webform information

When you submit information through a contact form, enquiry form, booking form, newsletter sign-up or similar webform, we collect the information requested in that form. This may include:

• your name and surname;

• email address;

• phone number;

• location;

• company or business details, where relevant;

• service or division you are interested in;

• training, health, performance, wellness or business goals;

• preferred contact method;

• any message or other information you choose to submit.

We collect this information so that we can track, respond to and manage your submission.

2.3 Consultation, assessment and client service information

If you contact us, book a consultation, request an assessment, become a client, or agree to a service, we may collect information necessary to communicate with you, assess fit, prepare service documentation, deliver the service, and manage the client relationship.

This may include:

• your name;

• email address;

• phone number;

• business details, project scope or corporate requirements, where applicable;

• booking and appointment information;

• service agreement information;

• relevant training, health, injury, nutrition, lifestyle, performance or coaching information that you voluntarily provide or that is necessary for the service you request;

• communication history with us.

Because HPC operates in the human performance, training, sports performance, online coaching and corporate wellness space, some information you provide may relate to your body, health, injuries, performance, training history, nutrition, wellness or lifestyle. We treat this information with additional care and only process it where it is necessary, lawful and appropriate for the service or enquiry.

No detailed health assessment forms are collected through the website. Where detailed health, injury, nutrition, assessment or onboarding information is required for service delivery, it is collected through the appropriate client onboarding or service process rather than through general website forms.

2.4 Information about young athletes and minors

Where an enquiry, assessment or service relates to a young athlete or minor, we may collect limited personal information about that child or young person, such as:

• name;

• age or date of birth;

• sport, school, club or team information;

• training goals;

• injury, movement, performance or development information relevant to the enquiry or service;

• parent or guardian contact details.

We only collect information about minors where it is provided by a parent or legal guardian, where the parent or guardian has consented, or where another lawful basis applies.

2.5 Payment, invoice and purchase information

If you request an invoice, make a payment, purchase a product or service, or make a purchase through the website, we may collect information such as:

• your name;

• email address;

• billing address;

• shipping address, where applicable;

• invoice details, including line items;

• payment history;

• purchase details, including products or services purchased;

• tax-related information required for invoicing, accounting or tax calculations.

We use Zoho Invoicing for invoicing. Zoho Invoicing does not currently connect to any payment gateways for HPC. We do not intentionally collect or store full payment card details directly through the website or through Zoho Invoicing.

2.6 Marketing and subscription information

If you subscribe to our email list, download a lead magnet, sign up for updates, register for an event, or agree to receive marketing communication, we may collect:

• your name;

• email address;

• phone number, where applicable;

• preferences or interests;

• information about how you interact with our emails, where available.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us.

2.7 Comments, likes and social sharing

Our website may include commenting and likes functionality.

If you post a comment, we may collect:

• your name, which may be displayed publicly with your comment;

• your email address, where requested;

• your website URL, where provided;

• the content of your comment.

If you “like” a blog post or website item, we may collect information to help prevent the same person from liking the same item repeatedly during the same visit, including:

• information about your browser, network and device;

• details about the page or content liked;

• your IP address.

Our website does not currently use share buttons. If share buttons are enabled in future, third-party services may receive personal information when you use those features, including:

• information about your browser, network and device;

• details about the page or content you shared or intended to share;

• your IP address.

These third-party sharing services may include services such as Facebook, LinkedIn, WhatsApp, X/Twitter, Instagram or email, depending on the functionality enabled on the website at the time.

3. How we collect personal information

We collect personal information in the following ways:

• directly from you when you complete a form, email us, call us, message us, book a consultation, attend an event, make a payment, sign an agreement, or interact with us;

• automatically when you use our website, through cookies, analytics tools, server logs and similar technologies;

• from third-party platforms and service providers where you interact with us through those platforms;

• from referral partners, schools, clubs, businesses, event organisers or other third parties, where lawful and relevant to the enquiry or service.

4. How we use your personal information

We use your personal information for legitimate business, operational, contractual and legal purposes, including to:

• operate, secure and maintain our website;

• understand website traffic, user behaviour and website performance;

• respond to enquiries and webform submissions;

• assess whether HPC is the right fit for a prospect’s needs;

• book consultations, assessments, events or appointments;

• provide training, coaching, sports performance, online coaching, education or corporate wellness services;

• prepare, negotiate, draft and execute service agreements;

• issue quotes, invoices, receipts and payment confirmations;

• process payments and manage payment history;

• manage client relationships and communication;

• send service, administrative and transactional communication;

• send marketing emails and updates where you have consented or where we are otherwise permitted to do so by law;

• improve our website, services, content, offers and client experience;

• run analytics, reporting, marketing and lead tracking;

• manage risk, prevent fraud and protect the security of our website and systems;

• comply with legal, tax, accounting, regulatory and record-keeping obligations;

• enforce our rights, agreements and policies;

• protect the rights, safety and wellbeing of HPC, our clients, website users and others.

5. Squarespace hosting, analytics and website services

Our website is hosted by Squarespace. Squarespace collects personal information when you visit our website, including:

• information about your browser, network and device;

• web pages you visited before coming to our website;

• web pages you view while on our website;

• your IP address;

• information about how you interact with our website.

Squarespace needs this information to run, secure, protect and improve its platform and services.

We also use Squarespace analytics to understand website traffic and activity. This may include details about your use of the website, such as:

• clicks;

• internal links;

• pages visited;

• scrolling;

• searches;

• timestamps;

• device and browser information;

• IP address.

We provide this information to Squarespace as our website hosting and analytics provider so that Squarespace can provide website services to us and help us understand how visitors use the website.

6. Cookies and similar technologies

Our website uses cookies and similar technologies. Cookies are small files or pieces of text that are downloaded to a device when a visitor accesses a website or app.

Our cookie banner currently states:

Select “Accept all” to agree to our use of cookies and similar technologies to enhance your browsing experience, security, analytics and customization. Select “Manage cookies” to make more choices or opt out.

6.1 Necessary cookies

Necessary and required cookies are always used. These cookies allow Squarespace, our hosting platform, to securely serve this website to you and enable the website to function properly.

6.2 Analytics and performance cookies

Analytics and performance cookies may be used to view website traffic, activity and other data. Where required, these cookies are used only after you acknowledge or consent through our cookie banner.

You can manage cookies through your browser settings. If we provide a cookie banner or cookie preference tool, you can also use it to manage your cookie preferences.

For more information about Squarespace cookies, you can visit Squarespace’s information page titled “The cookies Squarespace uses.”

7. Webforms, storage and internal business systems

When you submit information to our website through a webform, we collect the data requested in the form so that we can track and respond to your submission.

We provide this information to Squarespace, our website hosting provider, so that Squarespace can provide website services to us and help us manage our relationship with you.

We may also store and manage form submissions and related business information through our internal business systems, including spreadsheets, Google Docs, Google Sheets, Notion, Tally, Zoho CRM, Squarespace and Kahunas.

These systems help us manage enquiries, follow up with prospects, organise records, deliver services and respond more efficiently.

8. Invoices, payments and commerce

We use Zoho Invoicing to issue and manage invoices. Where we use Zoho Invoicing, we share relevant information with Zoho so that it can provide invoicing services to us.

Information collected for invoicing may include:

• your name;

• email address;

• billing information;

• invoice details, including line items;

• payment history.

Where we sell products, services, bookings, events or digital products through the website, we may use Squarespace as our website platform and Zoho Invoicing as our invoicing system.

Information collected for purchases may include:

• your name;

• billing address;

• shipping address, where applicable;

• details relating to your purchase;

• product or service details;

• tax-related purchase information.

Zoho Invoicing does not currently connect to any payment gateways for HPC. Payments are handled outside of Zoho Invoicing through the payment methods communicated to the client.

9. Service agreements and service delivery

When you contact us or agree to a service, we collect information necessary to communicate with you, understand the requested service, negotiate, draft and execute the service agreement, and deliver the agreed service.

This information may include:

• your name;

• email address;

• phone number;

• business details, project scope or service requirements;

• service agreement information;

• payment and invoice information;

• relevant health, training, performance, nutrition, lifestyle or assessment information, depending on the service.

This information may be processed and stored through Squarespace and our internal business systems, including Zoho CRM, Zoho Invoicing, Notion, Tally, Google Docs, Google Sheets, spreadsheets and Kahunas.

10. Marketing emails

We may send you marketing emails if you have subscribed, opted in, requested information, registered for an event, downloaded a resource, made an enquiry, or where we are otherwise allowed to contact you by law.

You can unsubscribe from marketing emails by clicking the unsubscribe link at the bottom of the email or by contacting us.

We use Squarespace Email Campaigns to send marketing emails. We may provide your contact information to Squarespace so that it can send these emails on our behalf and help us manage our relationship with you.

This website may serve font files from and render fonts using Google Fonts and Adobe Fonts.

To properly display this website to you, these third parties may receive personal information, including:

• information about your browser, network or device;

• information about this website and the page you are viewing;

• your IP address.

12. Analytics, search performance and advertising tools

We may use Google Analytics, Google Ads and Google Search Console to understand website traffic, measure marketing performance, improve search visibility, analyse website performance and understand how users find and interact with our website.

These tools may collect or process information such as:

• information about your browser, network and device;

• pages viewed;

• website interactions;

• approximate location information;

• referring websites or search terms;

• timestamps;

• IP address;

• advertising and conversion data, where applicable.

Where required, analytics, advertising or performance cookies and similar technologies are used only after you acknowledge or consent through our cookie banner.

Google may process this information in accordance with its own privacy policies and settings.

13. Third parties we may share personal information with

We do not sell your personal information.

We may share personal information with trusted third parties where necessary for the purposes described in this Privacy Policy. These may include:

• Squarespace, for website hosting, analytics, forms and email marketing services;

• Zoho CRM, for customer relationship management, enquiry tracking, sales follow-up and client relationship management;

• Zoho Invoicing, for invoicing, payment records and related administrative services;

• Google, including Google Analytics, Google Ads, Google Search Console, Google Docs and Google Sheets, for analytics, advertising, search performance, document management and business administration;

• Notion, for internal planning, operations and record management;

• Tally, for forms and form submission management where applicable;

• Kahunas, for coaching, client management or service delivery where applicable;

• Google Fonts and Adobe Fonts, for website font rendering;

• email, spreadsheet, file storage, admin and client management tools we use internally;

• professional advisers such as accountants, legal advisers or consultants;

• IT, security, hosting and technical service providers;

• business partners, referral partners, schools, clubs, event organisers or corporate clients where necessary and lawful;

• regulators, courts, law enforcement bodies or public authorities where required by law or where necessary to protect our rights.

Where third parties process personal information on our behalf, we expect them to process it securely and only for the authorised purpose.

14. International transfers of personal information

Some of our service providers, including Squarespace, Zoho, Google, Adobe, Notion, Tally and Kahunas, may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer is lawful under POPIA. This may include relying on appropriate contractual safeguards, the service provider’s privacy and security commitments, your consent, or the fact that the transfer is necessary for the performance of a contract or for services requested by you.

15. Special personal information

Because of the nature of HPC’s work, you may choose to provide information about your health, injuries, training history, body, nutrition, performance, lifestyle or wellness.

Under POPIA, certain categories of information, including health-related information, may be treated as special personal information.

No detailed health assessment forms are collected through the website. However, special personal information may be collected later through the appropriate consultation, onboarding, assessment, coaching or service delivery process where necessary.

We only process special personal information where:

• you have provided it voluntarily;

• you have consented to the processing;

• it is necessary for the service, consultation, assessment or enquiry you requested;

• it is necessary to protect your legitimate interests, safety or wellbeing;

• we are otherwise permitted or required to do so by law.

We limit access to this information and use it only for relevant, lawful and necessary purposes connected to your enquiry, assessment, service, client relationship, safety or legal requirements.

16. Direct marketing and advertising

We may use your personal information to send you marketing communication about HPC, our services, events, resources or updates where you have consented, subscribed, enquired, or where we are permitted to do so by law.

You can opt out of direct marketing at any time by:

• clicking the unsubscribe link in our emails;

• contacting us at admin@elitegentlemen.co.za;

• adjusting your preferences where preference tools are available.

Where we use online advertising or tracking tools such as Google Ads, Google Analytics, Google Search Console or other platforms, we will process related information in line with this Privacy Policy, the relevant platform policies, and applicable cookie and consent requirements.

17. How we protect personal information

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, misuse, disclosure, alteration or destruction.

These measures may include access controls, secure platforms, password protection, restricted internal access, administrative safeguards, secure communication practices, and the use of reputable service providers.

No website, system or method of electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the personal information we process.

If we become aware of a security compromise that affects your personal information, we will take steps required by applicable law, which may include notifying affected data subjects and the Information Regulator where required.

18. How long we keep personal information

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or allowed by law.

We may retain information for purposes such as:

• responding to enquiries;

• managing client relationships;

• delivering services;

• keeping assessment, consultation, agreement and service records;

• issuing and managing invoices and payment records;

• complying with tax, accounting and legal obligations;

• resolving disputes;

• enforcing agreements;

• protecting our legal rights;

• maintaining business records.

When personal information is no longer required and we are no longer authorised or required to retain it, we will take reasonable steps to delete, destroy or de-identify it.

19. Your rights

Subject to applicable law, you have the right to:

• ask whether we hold personal information about you;

• request access to your personal information;

• ask us to correct or update inaccurate, irrelevant, excessive, out-of-date, incomplete, misleading or unlawfully obtained personal information;

• ask us to delete or destroy personal information where we are no longer authorised to retain it;

• object to the processing of your personal information in certain circumstances;

• withdraw consent where we rely on consent to process your personal information;

• opt out of direct marketing;

• lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully.

To exercise these rights, please contact us at admin@elitegentlemen.co.za.

We may need to verify your identity before responding to a request. We may also be required or allowed by law to refuse certain requests, for example where we need to retain information for legal, contractual, tax, accounting or legitimate business purposes.

20. Complaints

If you have a concern about how we process your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Regulator South Africa.

Information Regulator South Africa
Website: inforegulator.org.za
General enquiries: enquiries@inforegulator.org.za
POPIA complaints: POPIAComplaints@inforegulator.org.za
Telephone: 010 023 5200
Toll free: 0800 017 160

21. Third-party websites and links

Our website may contain links to third-party websites, platforms, social media pages, invoicing systems, payment-related pages or resources. We are not responsible for the privacy practices, security or content of third-party websites.

When you leave our website or interact with a third-party service, the privacy policy of that third party will apply.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements or business practices.

The updated version will be published on this page with a revised “last updated” date. Your continued use of the website after changes are published means the updated Privacy Policy applies to your use of the website from that date.

23. Contact us

For more information about our privacy practices, to ask a question, exercise your rights, or make a complaint, please contact us at:

The Human Performance Centre / Elite Gentlemen (Pty) Ltd, EG Brand
Attention: Anton Esterhuizen, Designated Privacy Contact and Intended Information Officer
Email: admin@elitegentlemen.co.za
Website: https://www.the-hpc.com/
Address: 199 Bell Dr, Noordheuwel, Krugersdorp, 1739, South Africa